I was unfortunately unable to attend the workshop on Wednesday, so I didn't get the chance to hear Emma Beddows's presentation. But by reading her slides, I understood that she based her research on understanding how the users react to transmedia storytelling. Who is the audience and what is unique about them.
She wrote about how people engaging in transmedia storytelling where mainly very loyal fans, people that are ready to dedicate themselves to the story over different medias.
We went through the ideation process like they did at the inspire center. We gathered into groups of 3 and had to select an audience we wanted to target from the list. We chose : Gym Junkies. Once we had our audience, we had to make up a list of all the kinds of media they would interact with. We found a bunch of them :
Radio at the gym
Events
YouTube channels
Magazines (such as Men Health...)
Apps
Movies/Cinema
TV screens obviously (at the gym and outside)
Instagram (#Instabbs)
Internet
Posters at the gym (and outside)
and finally, Ipod / MP3 players.
Then, all the groups had to place their post-its into 4 distinct groups : Social Media, Location Based Advertising, Communications and Other.
To continue the exercises that Emma gave during the workshop, we had to then choose the two more appropriate medias for our audience and put them together. In our case, twitter/facebook and TV screens at the gym.
From there, the storyworld begins. We had to imagine a story (inpiring sustainability at best) for our audience with all the information we got. Which were : Gym Junkies - Social Media - TV Screens at the gym. So, as we discuses and brainstorm on the subject. We found a pretty interesting story to tell...
Gym Junkies, the campus's new battery.
Once upon a time, in the lovely city of Canberra, deep in the university's campus, a man, an athlete of sorts, was busy devoting himself to his favorite activity in the hole world : the gym. Cycling, spinning, running on the treadmill, rowing, he loved it all !
One Friday night, the man was tired of doing nothing, walking around his room, so he decided to go to the gym for the 3rd time of the day. He arrived at about 7:30, and the gym was quite empty. Running, watching the TV screen casually, something became the subject of his attention..
An interesting report in the news about Hamster Power. How Nanogenerators produce Electricity from Running Rodents...
It made him smile : "I am just like that hamster" he thought... It was something he should even share with his friends as a joke "-is running on the treadmill at night watching a hamster running on TV... Feels like I'm looking in the mirror...LOL"
And that's when it hit him. Of course, screw the hamster power, he would create : The human power.
He knew it would be a challenge, nobody thought he could do it, so he kept tags on his work via social network to prove he could make it. His research on Nanogenerators, green energy and all the devices he would use. At one point he started charging his iphone by running, then his computer and eventually, with a couple of friends, he would show off by running to provide power for the entire gym.
It became a huge phenomenon around campus, and on social media #thehumanpower. Everybody would come and take a look at what he created. People producing energy while working out was so amazing, all the gym junkies got together for the University of Canberra to become the first human energy provider for the whole campus. Students from all horizons got together to work out for themselves and the environment at the same time. A first in the history of sustainability !
http://www.abc.net.au
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