Week 8 - Mid-Semester Project

"How Might We use Cross-media to inspire a culture of sustainability on the UC Campus"

Nate is a young, funny guy that studies architecture at U.C. He likes cars, blond girls, junk food and anything a 22 year old enjoys in life.
He is very good at what he does, he loves great buildings, beautiful designs and creating all of it from scratch.
But when it comes to sustainability and caring about future generations, Nate doesn't really care. Actually, he doesn't care at all. He is a self-centered douche bag and would always act stupid. Really stupid.

We (a team of cameras/reporters) would follow him on his on-campus life : Just like a reality show or a report about his life at UC. We will create the web-series : Douchebag Nate.
Every episode, he would interact with his friends, go to his classes, attend campus parties. hit on girls, etc… Our team will follow him through every event and eventually ask him questions. He will confess to cameras from time to time, but mostly, he will make us laugh. Because Nate is a funny guy, he would be stupid and reckless and really irresponsible most of the time, but still so entertaining and fun to hang out with.

Here is what will happen : Nate and his classmates will have to work on an architecture project that you are all familiar with : Create a green building to increase sustainability at U.C.
To achieve his ends, we will follow him through every step of his project : his research about sustainability, his interviews with all kinds of people, and all the stuff that would require him to think about future generations. And of course, he would hate it.

DoucheBag Nate will be aired on the internet and U.C. or external students will follow his adventures, laugh at his jokes, love him or hate him, learn about sustainability and green buildings at the same time.
The viewers will be able to interact with him in many ways : comment about the show on the website, ask direct questions to Nate through the reporters, share funny stories and vote for his stupidest quotes. The viewers will also be able to give Nate challenges to keep the story alive and participative !
Cool T-shits will be created in "honor" of the mascot with his face or his famous quotes. Of course he will be very present on social media : He will have a personal facebook page where he would share all his thoughts where viewers can comment, Have a twitter account #douchebagNate and you can follow him on instagram and all sorts of social platforms.
There will even be real "Douchy Nate" parties on campus for all to attend and have a good time.

The link to sustainability at U.C seems quite obvious : Everybody would either make fun of Nate, or hate him even, but it would be clear to all that Nate's attitude is NOT the right way to act. Students would realize how some people are totally insensitive and closed-minded for sustainability and future generations, they would be more careful about their own attitudes on campus.
Plus, on some episodes, Nate would have to find new technologies and design for a more sustainable building and the viewers would learn things through that. We thought of a different approach to inspire sustainability than just sustainable driven ideas !

So basically, it's funny, it's constructive and every student on campus would definitely be a fan of Douchebag Nate !